how we got here
AIM RACs began on the forecasting line. Our founder ran avalanche control long before he ever sold a system.AIM connects six decades of Swiss engineering with rugged North American terrain.
Founded by Brenden Cronin in July 2024, Avalanche Infrastructure Management (or AIM RACs) brought Inauen-Schätti AG (ISAG) — a Swiss manufacturer with more than 60 years in avalanche control — to programs across North America.
What makes AIM different? Brenden has stood in the field and run control using the same systems he now distributes.
From forecasting to the front line
1. A Guard, backing up the gas
Working as a highway avalanche forecaster, Brenden ran a program with an Avalanche Guard that served as backup to a gas RACS system. It was his first real time behind the technology he'd one day represent.
2. A better way to place a shot
As one gas system's location grew less effective through the season, he leaned on the Guard more and more to work the thinner, weaker parts of the snowpack, and came to value being able to vary shot placement instead of hitting the same point in the start zone every time.
3. Learning the system inside out
During a later refurbishment of that Guard, Brenden worked alongside the ISAG contractors, got to know the system even better, and was told he'd make a natural fit as ISAG's North American representative.
4. Taking on the role
While representing ISAG part-time, it became clear North American customers deserved the service only a full-time role can offer, AIM became ISAG's full-time North American representative where it stands today.
Brenden Cronin
Founder & CEO of AIM, Brenden brings one of the most diverse résumés in the avalanche industry. He knows the systems he wants and trusts.
That's the standard AIM holds. We wouldn't represent a product, or a company, that we didn't believe in.